Aman­daMuses.com began in March of 2007 as a dig­i­tal sketch­book for the incon­gru­ous left­overs from stu­dio explo­rations and my day job at the time. The idea stemmed from the advice of David Car­son who upon see­ing my empty new sketch­book, urged me to “fill in these pages.” The next week, I began Aman­daMuses to chal­lenge myself to gen­er­ate more con­cepts, sketches and ideas; to explore.

Today, the site remains as a sort of dig­i­tal sketch­book for mis­cel­la­neous thoughts, con­cepts in var­i­ous stages of explo­ration, and ref­er­ences to the work of oth­ers whom I admire. It is a work in progress and will con­tinue to evolve as I play, learn and discover.

In my pro­fes­sional life, I am an award-winning graphic designer who brings in-depth brand­ing insight and a user-centered approach to design. I have played an impor­tant role in the def­i­n­i­tion and imple­men­ta­tion of graphic stan­dards for a range of orga­ni­za­tions includ­ing small and inde­pen­dent busi­nesses, med­ical con­sul­tan­cies, cor­po­rate design firms and pri­vate universities.